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TORONTO — In response to the changing landscape around wine tastings, Toronto-based entrepreneur and DipWSET, Michelle Paris, launched Vini Ventures — Canada’s first virtual wine-tasting company that prioritizes environmental sustainability.

Launched by Michelle Paris, DipWSET and owner of Adventure in Wine – which offers the prestigious WSET education programs as well as interactive wine tastings for beginners to connoisseurs – Vini Ventures came from a need to continue her educational lessons.

Although we have seen a handful of in-person trade tastings happen recently, the greater majority of these are still happening virtually. Seeing a gap in the market for sustainably packaged (in glass) and pristine tasting samples, industry veteran Michelle Paris set up Vini Ventures in partnership with our old friends over at La Palette.